{"product_id":"asia-unplugged-the-wireless-and-mobile-media-boom-in-the-asia-pacific","title":"Asia Unplugged - The Wireless and Mobile Media Boom in the Asia Pacific","description":"\u003cp\u003eAuthor: Madanmohan Rao\u003cbr\u003eLunita Mendoza\/\u003cbr\u003ePublisher: Sage Publications\u003cbr\u003eYear: 2005\u003cbr\u003eLanguage: English\u003cbr\u003ePages: 464\u003cbr\u003eISBN\/UPC (if available): 0716932720\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e Description\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWireless is the hottest technology and media sector in the world today--and Asia is at the centre of the action. This volume captures the flavour and implications of these fast-paced developments by providing a comprehensive, detailed and insightful look at the wireless scenario in the Asia-Pacific. It charts the growth of the wireless ecosystem across the region, highlights the valuable lessons learned by the pioneers, and contextualises these themes with developments in other parts of the world including the US and Europe.\u003cbr\u003e\u003cbr\u003eWith contributions from numerous experts in the region, the book includes 16 thematic chapters, 10 book reviews, and profiles of 10 countries--Japan, South Korea, Singapore, Australia, India, China, Thailand, Malaysia, Nepal and Bangladesh.\u003cbr\u003e\u003cbr\u003eThis book discusses important themes such as Wi-Fi\/WLL, mobile content, portals, m-commerce, permission marketing, LBS, enterprise wireless strategies, legal issues, regulation, venture capital, political culture and rural development. It also includes in-depth case studies, critical commentary, charts and snapshots with an online companion as well.\u003cbr\u003e \u003cbr\u003eThis volume marks an important and valuable step in the communications discourse of the Asia-Pacific region. It provides an in-depth look at how the wireless internet and mobile phones are changing lives in the region and who are the influential industry players, entrepreneurs, media, investors and policymakers in the Asia-Pacific mobile landscape. It also provides a useful framework for assessing wireless media impacts, and will be invaluable to organisations and analysts around the world.\u003cbr\u003e\u003cbr\u003eA compact and comprehensive introduction to the epicentre of the world's wireless revolution, this volume will be required reading for scholars, professionals and entrepreneurs involved in the foundations and frontiers of the wireless ecosystem in Asia and around the world.\u003c\/p\u003e\u003cp\u003eContents\u003c\/p\u003e\u003cp\u003eABOUT THE EDITORS AND CONTRIBUTORS\u003cbr\u003e\u003cbr\u003eLIST OF FIGURES\u003cbr\u003e\u003cbr\u003eLIST OF TABLES\u003cbr\u003e\u003cbr\u003ePREFACE\u003cbr\u003e\u003cbr\u003ePART I: OVERALL THEMES: \u003cbr\u003e\u003cbr\u003e1. The wireless Tsunami: an Asia-Pacific panorama\u003cbr\u003eMadanmohan Rao. \u003cbr\u003e2. Mobilising the internet: Asian-style\u003cbr\u003eLara Srivastava. \u003cbr\u003e3. Location-based services: the killer app of the mobile world?\u003cbr\u003eChas Sweeting. \u003cbr\u003e4. Wi-Fi: will the Asian tiger roar?\u003cbr\u003eSubha Rama. \u003cbr\u003e5. Wireless in the local loop: towards connecting India\u003cbr\u003eAshok Jhunjhunwala. \u003cbr\u003e6. Wireless and mobile impacts on news and entertainment: the 'third' media ecosystem\u003cbr\u003eMadanmohan Rao. \u003cbr\u003e7. M-commerce: drivers, challenges and opportunities\u003cbr\u003eSunanda Sangwan. \u003cbr\u003e8. Organisational impact: wireless in industry, government and education\u003cbr\u003eMadanmohan Rao. \u003cbr\u003e9. Knowledge management and wireless ecosystems: exploring mutual synergies\u003cbr\u003eMadanmohan Rao. \u003cbr\u003e10. The flexible wireless classroom: impact on teaching\u003cbr\u003eJune Gassin and Som Naidu. \u003cbr\u003e11. Wireless in Asia: investor\/equity dynamics\u003cbr\u003eLoudon Owen and Paul Gardner. \u003cbr\u003e12. SingTel Group: multiple services, multiple markets--case study\u003cbr\u003eMichael Sainsbury. \u003cbr\u003e13. Legal issues in the internet and mobile arenas: Asia-Pacific roundup\u003cbr\u003eTan Min-Liang. \u003cbr\u003e14. Convergence of the old and new wireless worlds: challenges for policymakers\u003cbr\u003eLaina Raveendran Greene. \u003cbr\u003e15. Radio communications, mobile telephony and regulation in India--case study\u003cbr\u003eT.H. Chowdary. \u003cbr\u003e16. The cellphone and the crowd: messianic politics in the contemporary Philippines\u003cbr\u003eVicente Rafael. \u003cbr\u003e\u003cbr\u003ePART II: COUNTRY PROFILES\u003cbr\u003e\u003cbr\u003e17. Japan: at the cutting edge of the wireless information society\u003cbr\u003eShinichi Saito. \u003cbr\u003e18. South Korea: broadband pioneer--the wireless way of life\u003cbr\u003eJohn Lee. \u003cbr\u003e19. Singapore: powered by InfoComm\u003cbr\u003eLunita Mendoza. \u003cbr\u003e20. Australia: early adopter of wireless\u003cbr\u003eMichael Sainsbury. \u003cbr\u003e21. India: the mobile party begins, but Wi-Fi languishes\u003cbr\u003eMadanmohan Rao. \u003cbr\u003e22. China: mobile superpower\u003cbr\u003eLunita Mendoza. \u003cbr\u003e23. Thailand: GSM competition and penetration\u003cbr\u003eSrikanya Mongkonsiri. \u003cbr\u003e24. Malaysia: emerging regional test-hub for advanced wireless services\u003cbr\u003eLunita Mendoza. \u003cbr\u003e25. Nepal: wireless destination\u003cbr\u003eGaurab Raj Upadhaya. \u003cbr\u003e26. Bangladesh: mobile telephony=social good + good business\u003cbr\u003eSayeedur Rahman. \u003cbr\u003e\u003cbr\u003ePART III. BOOK REVIEWS: ALL BOOK REVIEWS ARE BY MADANMOHAN RAO\u003cbr\u003e\u003cbr\u003e27. i-mode strategy\u003cbr\u003eTakeshi Natsuno. \u003cbr\u003e28. The mobile internet\u003cbr\u003eJeffrey Lee Funk. \u003cbr\u003e29. DoCoMo: Japan's Wireless Tsunami\u003cbr\u003eJohn Beck and Mitchell Wade. \u003cbr\u003e30. The freedom economy\u003cbr\u003ePeter Keen and Ron Mackintosh. \u003cbr\u003e31. Wireless rules\u003cbr\u003eFrederick Newell and Katherine Newell Lemon. \u003cbr\u003e32. Constant touch: a global history of the mobile phone\u003cbr\u003eJohn Agar. \u003cbr\u003e33. Mobile usability\u003cbr\u003eChristian Lindholm, Turkka Keinonen and Harri Kiljander. \u003cbr\u003e34. Smart mobs: the next social revolution\u003cbr\u003eHoward Rheingold. \u003cbr\u003e35. Roam: making sense of the wireless internet\u003cbr\u003eBruno Giussani. \u003cbr\u003e36. The wireless internet opportunity for developing nations\u003cbr\u003e The wireless internet institute\u003cbr\u003e\u003cbr\u003eINDEX\u003c\/p\u003e","brand":"The India Club","offers":[{"title":"Madanmohan Rao \/ Sage Publications \/ Hardcover","offer_id":68153645760880,"sku":"19963","price":64.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1041\/5203\/9792\/files\/19963.jpg?v=1793911979","url":"https:\/\/marketcalvexa.shop\/products\/asia-unplugged-the-wireless-and-mobile-media-boom-in-the-asia-pacific","provider":"Alderstone House","version":"1.0","type":"link"}