{"product_id":"business-legends","title":"Business Legends","description":"\u003cp\u003eAuthor: Gita Piramal\u003cbr\u003ePublisher: Penguin\u003cbr\u003eYear: 1999\u003cbr\u003eLanguage: English\u003cbr\u003ePages: 654\u003cbr\u003eISBN\/UPC (if available): 0140271872\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e Description\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eA wonderful examination of the lives of the four men who embodied the best of Indian business during the earlier decades of this century.\u003cbr\u003e\u003cbr\u003eThe golden age of Indian industry, as it now seems in retrospect, lasted from 1951 to '62, and industrialists of the time were not afraid to think ahead and plan big.  Among the entrepreneurs who led this industrial resurgence, four were particularly outstanding: G D Birla, Walchand Hirachand, Kasturbhai Lalbhai and J R D Tata.\u003cbr\u003e\u003cbr\u003eGita Piramal;, author of the acclaimed Business Maharajas, sensitively recreates the lives and times of these four titans of industry.  She draws upon hitherto untapped sources of information to sketch her profiles, making this perhaps the closet look at these legends this far.  \u003cbr\u003e\u003cbr\u003eThought-provoking and incisive, Business legends is a compelling account of ambition and achievement.\u003cbr\u003e\u003cbr\u003eMEDIA COMMENTS:\u003cbr\u003e\u003cbr\u003eHer Jeffrey Archereque style makes for compelling reading.                                                                - Outlook\u003cbr\u003e\u003cbr\u003eThe book is;, as was Business Maharajas, an extremely enjoyable and informative read.                                                                 - Business India\u003c\/p\u003e\u003cp\u003eContents\u003c\/p\u003e\u003cp\u003eAcknowledgements\u003cbr\u003e\u003cbr\u003eIntroduction\u003cbr\u003e\u003cbr\u003eCHAPTER ONE\u003cbr\u003eGHANSHYAM DAS BIRLA\u003cbr\u003e\u003cbr\u003ePART ONE\u003cbr\u003eBirla Park, Calcutta, 1925\u003cbr\u003e\u003cbr\u003ePART TWO\u003cbr\u003eThe Rebel\u003cbr\u003e\u003cbr\u003ePART THREE\u003cbr\u003eGhansyo\u003cbr\u003e\u003cbr\u003ePART FOUR\u003cbr\u003eCrashing the Jute Barrier\u003cbr\u003e\u003cbr\u003ePART FIVE\u003cbr\u003eFrom Business to Politics\u003cbr\u003e\u003cbr\u003ePART SIX\u003cbr\u003eBack in Business\u003cbr\u003e\u003cbr\u003ePART SEVEN \u003cbr\u003eTrade Talks\u003cbr\u003e\u003cbr\u003ePART EIGHT\u003cbr\u003eThe Monkey Brigade\u003cbr\u003e\u003cbr\u003ePART NINE\u003cbr\u003eThe Emissary\u003cbr\u003e\u003cbr\u003ePART TEN\u003cbr\u003eAn Unidyllic Relationship\u003cbr\u003e\u003cbr\u003ePART ELEVEN\u003cbr\u003eThe Autumn Years\u003cbr\u003e\u003cbr\u003ePART TWELVE\u003cbr\u003ePeple, Partha and Profits\u003cbr\u003e\u003cbr\u003ePART THIRTEEN\u003cbr\u003eLondon, 11 June 1983\u003cbr\u003e\u003cbr\u003eCHAPTER TWO\u003cbr\u003eWALCHAND HIRACHAND DOSHI\u003cbr\u003e\u003cbr\u003ePART ONE\u003cbr\u003eDelhi, 14 March 1923\u003cbr\u003e\u003cbr\u003ePART TWO\u003cbr\u003eMr. Rightaway Now\u003cbr\u003e\u003cbr\u003ePART THREE\u003cbr\u003eSholapur\u003cbr\u003e\u003cbr\u003ePART FOUR\u003cbr\u003eThe Phatak Years\u003cbr\u003e\u003cbr\u003ePART FIVE \u003cbr\u003eSS Loyalty\u003cbr\u003e\u003cbr\u003ePART SIX\u003cbr\u003eWho's the Pirate?\u003cbr\u003e\u003cbr\u003ePART SEVEN\u003cbr\u003e'A Real Compliment'\u003cbr\u003e\u003cbr\u003ePART EIGHT\u003cbr\u003eBig Daddy\u003cbr\u003e\u003cbr\u003ePART NINE\u003cbr\u003eWar Babies\u003cbr\u003e\u003cbr\u003ePART TEN\u003cbr\u003eLooking for a Pal\u003cbr\u003e\u003cbr\u003ePART ELEVEN\u003cbr\u003eSumati Morarjee\u003cbr\u003e\u003cbr\u003ePART TWELVE\u003cbr\u003eThe Firm\u003cbr\u003e\u003cbr\u003ePART THIRTEEN \u003cbr\u003eGandhi, Nehru and All That\u003cbr\u003e\u003cbr\u003ePART FOURTEEN\u003cbr\u003eSiddhapur, 8 April 1953\u003cbr\u003e\u003cbr\u003eCHAPTER THREE\u003cbr\u003eKASTURBHAI LALBHAI\u003cbr\u003e\u003cbr\u003ePART ONE\u003cbr\u003eBombay, 8 August 1942\u003cbr\u003e\u003cbr\u003ePART TWO\u003cbr\u003eThe Builder\u003cbr\u003e\u003cbr\u003ePART THREE\u003cbr\u003eFirst Blood\u003cbr\u003e\u003cbr\u003ePART FOUR\u003cbr\u003eThe Economics of Nationalism\u003cbr\u003e\u003cbr\u003ePART FIVE\u003cbr\u003eThe Cotton Club\u003cbr\u003e\u003cbr\u003ePART SIX\u003cbr\u003eKhadi, Swadeshi and Boycott\u003cbr\u003e\u003cbr\u003ePART SEVEN\u003cbr\u003eTrade Wars\u003cbr\u003e\u003cbr\u003ePART EIGHT\u003cbr\u003eHeading West\u003cbr\u003e\u003cbr\u003ePART NINE\u003cbr\u003eAn Incomparable Project\u003cbr\u003e\u003cbr\u003ePART TEN\u003cbr\u003eThe Chetty Affair\u003cbr\u003e\u003cbr\u003ePART ELEVEN \u003cbr\u003ePaterfamilias\u003cbr\u003e\u003cbr\u003ePART TWELVE\u003cbr\u003eAhmedabad, 20 January 1980\u003cbr\u003e\u003cbr\u003ePART FOUR\u003cbr\u003eJEHANGIR RATAN DADABHOY TATA\u003cbr\u003e\u003cbr\u003ePART ONE\u003cbr\u003eSanta Cruz Airport, 1 August 1953\u003cbr\u003e\u003cbr\u003ePART TWO\u003cbr\u003eGentleman Jeh\u003cbr\u003e\u003cbr\u003ePART THREE\u003cbr\u003eThe 'Frenchy'\u003cbr\u003e\u003cbr\u003ePART FOUR\u003cbr\u003eClimb to the Top\u003cbr\u003e\u003cbr\u003ePART FIVE\u003cbr\u003eIndia's Numero Uno\u003cbr\u003e\u003cbr\u003ePART SIX\u003cbr\u003eTemples of Modern India\u003cbr\u003e\u003cbr\u003ePART SEVEN \u003cbr\u003e'As I Wake Up'\u003cbr\u003e\u003cbr\u003ePART EIGHT\u003cbr\u003eCommonwealth\u003cbr\u003e\u003cbr\u003ePART NINE\u003cbr\u003eThe Emperor Under Attach\u003cbr\u003e\u003cbr\u003ePART TEN\u003cbr\u003eDoes Tata Mean Goodbye ?\u003cbr\u003e\u003cbr\u003ePART ELEVEN\u003cbr\u003eStriving for Perfection\u003cbr\u003e\u003cbr\u003ePART TWELVE\u003cbr\u003eGeneva, 29 November 1993\u003cbr\u003e\u003cbr\u003eAppendix I\u003cbr\u003e\u003cbr\u003eAppendix II\u003cbr\u003e\u003cbr\u003eNotes\u003cbr\u003e\u003cbr\u003eChronology\u003cbr\u003e\u003cbr\u003eSelect Bibliography\u003cbr\u003e\u003cbr\u003eIndex\u003c\/p\u003e","brand":"The India Club","offers":[{"title":"Gita Piramal \/ Penguin \/ 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