{"product_id":"the-indian-media-business","title":"The Indian Media Business","description":"\u003cp\u003eAuthor: Vanita Kohli\u003cbr\u003eForeword\/Introductio: Peter Mukerjea\u003cbr\u003ePublisher: Sage Publications\u003cbr\u003eYear: 2006\u003cbr\u003eLanguage: English\u003cbr\u003ePages: 264\u003cbr\u003eISBN\/UPC (if available): 0761934693\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e Description\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe revised edition of this best-selling book presents a comprehensive analysis of the current state of the Indian media industry. It covers all the seven major segments--print, television, films, music, radio, internet, and telecommunications. With revised and updated statistics, Vanita Kohli-Khandekar presents a strong and well-researched guide to the difficult yet dynamic terrain of the Indian media business.\u003cbr\u003e\u003cbr\u003eThe revised edition of this best-selling book presents a comprehensive analysis of the current state of the Indian media industry. It covers all the seven major segments--print, television, films, music, radio, internet, and telecommunications.\u003cbr\u003e\u003cbr\u003eWith several new topics and updated information, this revised edition of The Indian Media Business constitutes a solid foundation for understanding the business dynamics and concepts of media industries and issues in the converging media environment. New to this edition are:\u003cbr\u003e\u003cbr\u003eA comprehensive history and up-to-date mapping of the Indian media industry \u003cbr\u003eDetailed statistics on each industry segment \u003cbr\u003eIncisive analyses and insights into new trends \u003cbr\u003eNew chapters on the nascent domains of telecommunications and the internet \u003cbr\u003eA survey of the mechanics of media buying and selling \u003cbr\u003e\u003cbr\u003eFrom the battleground of TV ratings to radio licenses in the FM arena, and from remixes to ring-tones, this book combines data with rigorous analysis to offer a complete introduction to the media scenario in India.\u003cbr\u003e\u003cbr\u003eThe Indian Media Business is an ideal companion for students, analysts, investors as well as for professionals in media and management and for media watchers.\u003c\/p\u003e\u003cp\u003eContents\u003c\/p\u003e\u003cp\u003eLIST OF FIGURES\u003cbr\u003e\u003cbr\u003eFOREWORD BY PETER MUKERJEA\u003cbr\u003e\u003cbr\u003ePREFACE\u003cbr\u003e\u003cbr\u003eAcknowledgements\u003cbr\u003e\u003cbr\u003eWhy media matters\u003cbr\u003e\u003cbr\u003e1. Press \u003cbr\u003e2. Television\u003cbr\u003e3. Film\u003cbr\u003e4. Music\u003cbr\u003e5. Radio\u003cbr\u003e6. Telecommunications\u003cbr\u003e7. Internet\u003cbr\u003e \u003cbr\u003eANNEXERE ONE\u003cbr\u003e\u003cbr\u003eANNEXURE TWO\u003cbr\u003e\u003cbr\u003eBIBLIOGRAPHY\u003cbr\u003e\u003cbr\u003eINDEX\u003c\/p\u003e","brand":"The India Club","offers":[{"title":"Vanita Kohli \/ Sage Publications \/ Paperback","offer_id":68153804685680,"sku":"19958","price":29.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1041\/5203\/9792\/files\/19958.jpg?v=1793914337","url":"https:\/\/marketcalvexa.shop\/products\/the-indian-media-business","provider":"Alderstone House","version":"1.0","type":"link"}